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Bob Haataia
Principal Product Manager and UX Design lead for Interconnection at Equinix
San Francisco Bay Area | Information Technology and Services

I am a Senior Product Leader with success in delivering complex enterprise software and cloud products to achieve significant revenue. I solve today’s business problems with technology and the latest Agile development methodologies. I focus on increasing global sales and services, lowering support costs, and delivering a premier product experience. I provide complete product management from inception to end of life.

My expertise includes:
Product Management | Product Marketing | Product Owner | Technical Product Management | Enterprise Software | Roadmaps | Scaled Agile Development | Internet of Things (IoT) | Cloud Technologies | SaaS | IaaS | PaaS | Cross Functional Team Leadership | Analytics | Feature Prioritization | Scaled Agile Framework (SAFe) Certified Program Consultant | Business Process Definition | CRM | Leadership | Service Delivery | Managed Services | Market Research | Strategy | Strategic Planning and Execution | UX Design


• $40M+ increase in annual revenue and reduced Service Request resolution time by 20% by successfully delivering cross platform automated ‘call home’ technology for IBM
• $2M+ annual savings in development costs by consolidating six separate call home solutions into a single cross-platform common solution.
• 610k (from 9k) increase in customer installations by effectively leading global, matrix managed, cross functional teams.
• $20M in revenue by enabling Sales teams with upsell opportunities.

Principal Product Manager and Head of UX (2016 - Present)
Public Company, 5001-10000, Internet

As a Principal Product Manager, I manage a team of Agile Product Owners that work directly with engineering to prioritize product features and communicates product vision. We provide private connections between enterprises and service providers such as (AWS, Azure, Microsoft, Oracle, etc) through the Equinix Cloud Exchange Fabric. I work day to day with engineering to solve business problems with technical solutions. I am responsible for the Interconnection portfolio.

As the Head of UX, I lead a team of UX designers, user researchers, and content management across the Interconnection portfolio. We produce designs to drive innovation and ensure customer success.